![]() ![]() This is why site speed if a factor in how well your website ranks. ![]() Page speed – User experience is important for search engines – they know that users are impatient. Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index). Indexed pages will show up in search results and can drive organic traffic to your site. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt. Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view. This helps provide the most meaningful results for you. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.Īnalytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. ![]() How do we influence all these factors? Strategically. Whether or not you have optimized images on your web pages Presence of quality backlinks that point back to your website Presence of social signals that point back to your website Whether a web page has the correct schema markup (type of website code) Whether or not your website is mobile-friendly Whether or not your website is secure (HTTPS vs. What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are: Black-hat SEO involves shady methods that can get you to the top, but not for long-and these tactics are usually damaging to your long-term presence (more on that later). White-hat SEO gains search rankings based on actual hard work and data. Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO. Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility. I get the same two questions I’ve been getting since I began my careerĪ lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.įirst, let’s clarify what SEO even is.
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